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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
March 28, 2023
Current and Future Spending on Social Media Marketing Activities According to US CMOs, Feb 2020-2028 (% of marketing budget)
Note
Respondents were asked, "What percent of your marketing budget are you currently spending on social media? What percent will you spend in the next 12 months? 5 years?"Methodology
Data is from the March 2023 Duke University's Fuqua School of Business, "The CMO Survey: Managing Brand, Growth and Metrics" commissioned by Deloitte and American Marketing Association. 314 US CMOs were surveyed online during January 10-31, 2023. 97% of respondents were VP-level or above at for-profit companies. Respondents identified their company's business focus as B2B services (27.2%), B2B product (34.6%), B2C product (24.0%), or B2C services (14.1%) with sales revenues of less than $25 million (24.6%) or more than $26 million (75.4%) with number of employees of fewer than 100 (23.6%), or more than 100 (76.4%) from various industries.Chart Title
Current and Future Spending on Social Media Marketing Activities According to US CMOs, Feb 2020-2028 (% of marketing budget)Publication Date
March 28, 2023
