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July 5, 2023
Percent of Their Advertising Budget Allocated to Select Media Channels According to US Marketers, March 2023 (% of total)
Note
Respondents were asked "Thinking about your company’s advertising budget, what percentage of your media mix is allocated to each of the following channels? (multi-select)"Methodology
Data is from the July 2023 Quad report "The Direct Marketing Revolution 2023." 233 US marketers were surveyed online during March 2023. Respondents included C-Level Executives from companies with over 100 employees with at least $5 million in annual sales.Sources
Chart Title
Percent of Their Advertising Budget Allocated to Select Media Channels According to US Marketers, March 2023 (% of total)Publication Date
July 5, 2023