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June 7, 2023
Social Platforms They/Their Client Used According to B2B Marketers Worldwide, May 2023 (% of respondents)
Note
Respondents were asked, "Which of the following social media platforms have (your top client) used for B2B marketing in the past year?"
Methodology
Data is from the June 2023 LinkedIn report "The B2B Marketing Benchmark" conducted by Ipsos. 1,954 B2B marketers worldwide from various industries were surveyed during March 24-May 5, 2023 by Ipsos. Respondents were marketing leaders and CFOs with job title of C-level executives (n=751) or Senior Manager/Director/VP/President (n=1,203).