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June 7, 2023

Social Platforms They/Their Client Used According to B2B Marketers Worldwide, May 2023 (% of respondents)

Note

Respondents were asked, "Which of the following social media platforms have (your top client) used for B2B marketing in the past year?"

Methodology

Data is from the June 2023 LinkedIn report "The B2B Marketing Benchmark" conducted by Ipsos. 1,954 B2B marketers worldwide from various industries were surveyed during March 24-May 5, 2023 by Ipsos. Respondents were marketing leaders and CFOs with job title of C-level executives (n=751) or Senior Manager/Director/VP/President (n=1,203).

Featured In

LinkedIn is the social platform of choice for B2B marketers worldwide Text-based app struggles could be LinkedIn’s gain as B2B audience gets younger

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Chart Title

Social Platforms They/Their Client Used According to B2B Marketers Worldwide, May 2023 (% of respondents)

Publication Date

June 7, 2023

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LinkedIn is the social platform of choice for B2B marketers worldwide Text-based app struggles could be LinkedIn’s gain as B2B audience gets younger

Topics

B2B Marketing B2B Social Media

Worldwide

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