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April 1, 2023
US Programmatic Digital Out-of-Home (DOOH) Ad Spending, 2019-2025 (billions, % change, and % of total DOOH video ad spending)
Note
Digital out-of-home ad spending includes any out-of-home advertising that is dynamically and digitally displayed. These ads include digital billboards, digital street furniture, digital transit, and digital place-based displays but exclude cinema.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.Chart Title
US Programmatic Digital Out-of-Home (DOOH) Ad Spending, 2019-2025 (billions, % change, and % of total DOOH video ad spending)Publication Date
April 1, 2023