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April 20, 2023
Streaming Platforms to Which US Brand/Advertising Professionals Are Allocating Upfront Spending, March 2023 (% of respondents)
Methodology
Data is from the April 2023 iSpot.tv "2023 Upfronts Survey Results." 519 US brand, advertisers, and agencies were surveyed during February 24-March 24, 2023.Featured In
Comcast posts steep Peacock losses, but user growth is way upWhile Peacock tried to woo advertisers at NewFronts, the writers strike filled the street outsideParamount’s future is uncertain as streaming losses widenAlmost half of YouTube viewership happens on TV screensThe AMPTP steps up strike negotiations as Upfronts and the fall TV season near an endWarner Bros. Discovery says Hollywood strikes will cost it $500MSAG-AFTRA will continue striking after negotiations with studios broke downSources
Chart Title
Streaming Platforms to Which US Brand/Advertising Professionals Are Allocating Upfront Spending, March 2023 (% of respondents)Publication Date
April 20, 2023