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February 8, 2023

Average Brand Sponsorship Pay Rates for US Creators on Instagram vs. TikTok, by Number of Followers, Q4 2022

Average Brand Sponsorship Pay Rates for US Creators on Instagram vs. TikTok, by Number of Followers, Q4 2022

Methodology

Data is from the February 2023 Hashtag Pay Me report titled "Is Bigger, Better? How 'Big' Influences Creator Pay." Results are based on data points from 405 US Instagram and TikTok creators who organically submitted brand contracts or filled out a form about how they were paid for brand collaborations during Q3-Q4 2022.

Featured In

Influencer Monetization 2023Expect to spend more on influencer marketing this year

Sources

Hashtag Pay Me

Chart Title

Average Brand Sponsorship Pay Rates for US Creators on Instagram vs. TikTok, by Number of Followers, Q4 2022

Publication Date

February 8, 2023

Sources

Hashtag Pay Me

Featured In

Influencer Monetization 2023Expect to spend more on influencer marketing this year
Topics
Influencer MarketingUnited States