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February 1, 2023
US Amazon Prime Users, 2019-2024 (millions, % change, and % of population)
Note
The user does not need to be the primary account holder.Methodology
Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.Chart Title
US Amazon Prime Users, 2019-2024 (millions, % change, and % of population)Publication Date
February 1, 2023