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February 22, 2023
Mobile Shopping App User Acquisition Metrics Worldwide: Average Cost per Install (CPI), by OS and Ad Format, 2022
Methodology
Data is from the February 2023 Liftoff report titled "2023 Mobile Ad Creative Index." Liftoff analyzed worldwide activity on its platform during January 1, 2022-January 1, 2023. This period included approximately 1 trillion ad impressions, 24.5 billion clicks, and 240 million app installs. Liftoff is a provider of mobile app marketing and engagement services.Sources
Chart Title
Mobile Shopping App User Acquisition Metrics Worldwide: Average Cost per Install (CPI), by OS and Ad Format, 2022Publication Date
February 22, 2023