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December 20, 2022
US Beauty Direct-to-Consumer Ecommerce Sales, by Retailer Type, 2020-2022* (billions and % change vs. prior year)
Note
Pure play is defined as brands that originated online and sell online only such as Glossier or Madison Reed. MLMs use a network of individual sellers to move their products like Monat or Rodan + Fields; brands.com sites are already established brands with ecommerce offerings like Kiehl's or ... Clinique.Chart Title
US Beauty Direct-to-Consumer Ecommerce Sales, by Retailer Type, 2020-2022* (billions and % change vs. prior year)Publication Date
December 20, 2022