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January 9, 2023
US Native Video Ad Spending, 2017-2023 (billions and % of total video ad spending)
Note
Examples of native digital video ads include rewarded video ads and outstream video ads within a feed or article. In-stream video ads (e.g., YouTube) are excluded.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.Chart Title
US Native Video Ad Spending, 2017-2023 (billions and % of total video ad spending)Publication Date
January 9, 2023