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December 16, 2022
Platforms US Digital Media Professionals Will Buy Advertising or Monetize Content on, 2022 & 2023 (% of respondents)
Note
Respondents were asked, "In which of the following platforms will your organization buy advertising or monetize content in the next 12 months?"Methodology
Data is from the December 2022 Integral Ad Science (IAS) "The 2023 Industry Pulse Report." 356 US digital media professionals were surveyed online during October 2022. Respondents include advertiser/brands (33%), creative agencies (24%), publishers (20%), ad network/exchanges (8%), media agencies (8%), supply side platform (4%), trading desk (2%) and demand side platforms (1%) that use programmatic advertising.Sources
Chart Title
Platforms US Digital Media Professionals Will Buy Advertising or Monetize Content on, 2022 & 2023 (% of respondents)Publication Date
December 16, 2022