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October 20, 2022

Channels Most Used to Search for Deals According to Digital Buyers in Brazil, Aug 2022 (% of respondents)

Channels Most Used to Search for Deals According to Digital Buyers in Brazil, Aug 2022 (% of respondents)

Methodology

Data is from an October 2022 Opinion Box and Americanas Advertising report titled "Retail Media: o comportamento de compra online e a percepção do consumidor sobre a publicidade." 2,123 digital buyers ages 18+ were surveyed across Brazil during August 17-24, 2022. The margin of error is +/-2.1 percentage points. Respondents had to have made at least one digital purchase in the past 12 months.