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October 20, 2022

Channels Most Used to Search for Deals According to Digital Buyers in Brazil, Aug 2022 (% of respondents)

Methodology

Data is from an October 2022 Opinion Box and Americanas Advertising report titled "Retail Media: o comportamento de compra online e a percepção do consumidor sobre a publicidade." 2,123 digital buyers ages 18+ were surveyed across Brazil during August 17-24, 2022. The margin of error is +/-2.1 percentage points. Respondents had to have made at least one digital purchase in the past 12 months.

Featured In

Latin America Trends to Watch for 2023 Consumers’ evolving search habits fuel retail media advertising in Western Europe and Latin America

Sources

Americanas S.A.

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Chart Title

Channels Most Used to Search for Deals According to Digital Buyers in Brazil, Aug 2022 (% of respondents)

Publication Date

October 20, 2022

Sources

Americanas S.A.

Featured In

Latin America Trends to Watch for 2023 Consumers’ evolving search habits fuel retail media advertising in Western Europe and Latin America

Topics

Brand Marketing Consumer Behavior Retail Media Brazil

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