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November 3, 2022
Reasons Marketers vs. Publishers Worldwide Do Not Use Data Clean Rooms, Sep 2022 (% of respondents)
Methodology
Data is from a November 2022 Lotame report titled "Beyond the Cookie: Next-Generation Customer Acquisition & Retention for Marketers and Publishers" conducted by PureSpectrum. Over 1,400 marketers and publishers worldwide were surveyed online during September 2022. Respondents were based in Australia, Colombia, India, Mexico, Singapore, the UK, and the US. Lotame is a data management platform (DMP).