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October 19, 2022
Predictions for the Metaverse According to US Brand Marketers, Sep 2022 (% of respondents)
Methodology
Data is from the October 2022 Sitecore report titled "Perceptions of the Metaverse" conducted by Advanis. 1,000 US internet users ages 18-70 were surveyed during August 15-19, 2022. Respondents indicated that they currently engage with the metaverse, or want to do so in the near future. The respondent base was 13% Gen Z, 52% Millennials, 22% Gen X, and 13% Baby Boomers. In addition, 332 US consumer brand marketers were surveyed during August 15-September 21, 2022. Respondents indicated that they are professionally aware of the metaverse, and can answer questions about their organization's digital marketing/advertising, analytics, website, ecommerce, CX, or customer data. For both surveys, respondents were recruited from an actively managed online panel, and were offered an incentive to participate. Sitecore is a provider of customer experience management software.Chart Title
Predictions for the Metaverse According to US Brand Marketers, Sep 2022 (% of respondents)Publication Date
October 19, 2022