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September 15, 2022
When and How Do US Millennial Digital Shoppers Shop? (% of respondents in each group, 2019 vs. 2022)
Methodology
Data is from the September 2022 CouponFollow "Millennial Shopping Habits: Trend Report 2022." 1,257 US internet users ages 25-40 were surveyed online during February 2022. The final sample had slightly more females than male respondents, with income ranges up to $200,000. CouponFollow is a digital coupon site.