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September 1, 2022
US Pay TV/vMVPD vs. Non-Pay TV/vMVPD Households, 2018-2026 (millions)
Note
Traditional pay TV services include cable, satellite, telco and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks; vMVPD households are those with a subscription to internet-delivered live TV services ... (e.g., Hulu + Live TV, Sling TV, YouTube TV).
Methodology
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, reported subscriber numbers from major pay TV providers and country-specific demographic and socioeconomic factors.