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October 14, 2022
US B2B Marketing Technology Spending, 2020-2024 (billions and % change)
Note
Includes spending by companies on software or other technology that enables and facilitates marketing functions such as data and intelligence (e.g., customer data platforms, or CDPs, such as Treasure Data, and analytics platforms such as SAS and Google Analytics), content (e.g., content management ... systems, or CMSs, such as Sitecore, and digital asset management, or DAM, systems such as Brandfolder), journey management (e.g., business-to-consumer campaign management and decision management platforms such as those of Adobe or Salesforce, B2B marketing automation systems such as HubSpot, and account-based marketing, or ABM, solutions such as 6sense), and interaction or engagement (e.g., channel marketing platforms such as Braze). Excludes spending on hardware and spending on professional and agency services and consulting.Methodology
Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, and macro-level economic conditions.Chart Title
US B2B Marketing Technology Spending, 2020-2024 (billions and % change)Publication Date
October 14, 2022