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July 14, 2022

Preferred* Retail Formats for Back-to-School Shopping According to US Parent Internet Users, June 2022 (% of respondents)

Preferred* Retail Formats for Back-to-School Shopping According to US Parent Internet Users, June 2022 (% of respondents)

Note

Respondents were asked, "Which type of retailer(s) do you plan to visit for your BTS shopping?"

Methodology

Data is from the July 2022 Deloitte "2022 Back-to-School Survey: New Priorities Emerge in a Season of Replenishment." 1,200 US parents of school-age children K-12 were surveyed online during May 20-June 2, 2022. Respondents have at least one child attending school in grades K-12 in the fall. Data has a margin of error for the entire sample of +/-3 percentage points.
Preferred* Retail Formats for Back-to-School Shopping According to US Parent Internet Users, June 2022 (% of respondents) | EMARKETER