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June 6, 2022
Attitudes About the Impact of Apple's Privacy Changes According to UK/US Mobile Marketers, Jan 2022 (% of total)
Methodology
Data is from a June 2022 Tenjin and Growth Fullstack report titled "Appocalypse Now: Mobile Advertisers Have Their Say On Privacy-First Marketing" conducted by Atomik Research. 302 respondents at UK and US companies (n=151 each) were surveyed during January 17-26, 2022. All respondents have responsibility for advertising, marketing, or monetization within mobile app developers/publishers or mobile game developers/publishers. None of the represented companies have any known affiliation with Tenjin or Growth Fullstack. Tenjin is a mobile measurement platform for indie and mid-sized mobile game publishers. Growth Fullstack is a custom business intelligence platform for mobile advertisers.