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August 31, 2022
What Most Affects US Social Media Users' Trust in Social Media Platforms? (% of respondents, June 2022)
Note
Respondents were asked to select their top 3 from the following: security (the platform protects my privacy and data); community (the platform offers me a safe environment to participate and post [e.g., to read, write, watch, comment on, or like posts]); legitimacy (the platform shows me deceptive ... content [e.g., disinformation, fake news, scams, or clickbait]); ad relevance (the platform shows me relevant ads); ad experience (the platform shows me annoying ads)."Methodology
Insider Intelligence surveyed 2,225 social media users in the US between May 20 and June 9, 2022, to gauge how perceptions of digital trustworthiness differ between nine of the largest social platforms: Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube. The respondents were selected to align with the US population on the criteria of age (among ages 18–76), gender, household income, and race. The survey was fielded by a third-party sample provider. Data has a margin of error of ±2.1 percentage points at the 95% confidence interval.Featured In
Digital Trust Benchmark 2022Discord, Mastodon become safe havens amid Twitter upheaval Email addresses from 235M Twitter accounts published onlineTwitter refused to pay its Amazon cloud bill for months, still owes moneyEnormous Pentagon leak puts Discord, Twitter, and Telegram in the spotlightLinkedIn enhances verification to boost user trustSources
Chart Title
What Most Affects US Social Media Users' Trust in Social Media Platforms? (% of respondents, June 2022)Publication Date
August 31, 2022