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July 1, 2022
US Insurance Digital Ad Spending, 2019-2024 (billions and % change)
Note
Insurance includes property and casualty, life, and mutual insurance.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and Insider Intelligence interviews with executives at ad agencies, brands, media publishers, and other industry leaders.Chart Title
US Insurance Digital Ad Spending, 2019-2024 (billions and % change)Publication Date
July 1, 2022