Alert

May 5, 2022

Grocery Products US Adults Are Cutting Back on Due to Inflation, by Category, April 2022 (% of respondents)

Note

Data was provided to Insider Intelligence by First Insight. This data is being featured as part of our special coverage of tech and economic uncertainty.

Methodology

Data is from a May 2022 First Insight report titled "The State of Consumer Spending: Inflation Impacting Consumer Confidence." 1,000 US adults ages 18+ were surveyed online during April 2022. The sample was proportionately balanced by generation, region, and gender.

Featured In

Analyst Take: How inflation is disrupting retail—and what it means for the future How are US shoppers taming their inflating grocery bills?Rising food prices squeeze household budgets Coke partners with Jack Daniel's on a ready-to-drink beverage—but inflation could determine its success Inflation may dampen the growth of organic and sustainable products Kellogg moves away from the cereal category to focus on boosting high-margin snack business Brand values fail to entice inflation-worried consumers

Sources

Share

Chart Title

Grocery Products US Adults Are Cutting Back on Due to Inflation, by Category, April 2022 (% of respondents)

Publication Date

May 5, 2022

Sources

Featured In

Analyst Take: How inflation is disrupting retail—and what it means for the future How are US shoppers taming their inflating grocery bills?Rising food prices squeeze household budgets Coke partners with Jack Daniel's on a ready-to-drink beverage—but inflation could determine its success Inflation may dampen the growth of organic and sustainable products Kellogg moves away from the cereal category to focus on boosting high-margin snack business Brand values fail to entice inflation-worried consumers

Topics

Consumer Behavior Groceries & Consumer Products (CPG)Food & Beverage United States

Related Charts & Analysis

Time spent with media to slump in US and Canada, but digital formats will grow

Time spent with media to slump in US and Canada, but digital formats will grow

Inflation cools off US consumer spending

Inflation cools off US consumer spending

Q4 is no longer as important for Latin American retailers

Q4 is no longer as important for Latin American retailers

Brand values fail to entice inflation-worried consumers

Is brick-and-mortar outpacing digital in consumer spending?

Is brick-and-mortar outpacing digital in consumer spending?

How brands are responding to consumers' inflation concerns

How brands are responding to consumers' inflation concerns

UK consumers struggle to cope with cost-of-living crisis

UK consumers struggle to cope with cost-of-living crisis

Latin America Retail Ecommerce Players Update 2022

Latin America Retail Ecommerce Players Update 2022

Ad spending will remain strong despite a looming recession

Ad spending will remain strong despite a looming recession

Inflation pushes people back to the pandemic playbook

Inflation pushes people back to the pandemic playbook

Analyst Take: Tumultuous economy alters spending habits—here’s how retailers and brands can act

Analyst Take: Tumultuous economy alters spending habits—here’s how retailers and brands can act

The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on TikTok

The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on ...

Sizing up the global D2C opportunity

Sizing up the global D2C opportunity

What do values-driven consumers care about?

What do values-driven consumers care about?

Q&A: 4 wedding trends and a prediction with online registry and retailer Zola

Q&A: 4 wedding trends and a prediction with online registry and retailer Zola

Daily News

Gen Z social usage rising as their parents start to log off

Gen Z social usage rising as their parents start to log off

Creators will be the centerpiece of YouTube’s growth efforts

Creators will be the centerpiece of YouTube’s growth efforts

Here’s when cord-free viewers will outnumber pay TV’s

Here’s when cord-free viewers will outnumber pay TV’s

Where’s the disconnect for B2B content marketers?

Where’s the disconnect for B2B content marketers?

Is brick-and-mortar outpacing digital in consumer spending?

Is brick-and-mortar outpacing digital in consumer spending?

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

How Prime Day will deliver for Amazon’s competitors

How Prime Day will deliver for Amazon’s competitors

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

How brands are responding to consumers' inflation concerns

How brands are responding to consumers' inflation concerns

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...

What consumers want from loyalty programs

What consumers want from loyalty programs

Amazon’s people problem poses an existential threat to its customer experience

Amazon’s people problem poses an existential threat to its customer experience

Understanding your customers with segmentation | Sponsored Content

Understanding your customers with segmentation | Sponsored Content

Will inflation and uncertainty affect brands’ influencer marketing spend?

Will inflation and uncertainty affect brands’ influencer marketing spend?

Latest Reports

US Account Opening Benchmark 2022

US Account Opening Benchmark 2022

Social Media Update Q2 2022

Social Media Update Q2 2022

The Era of Uncertainty: Stablecoins

The Era of Uncertainty: Stablecoins

The Insurance CMO Report 2022

The Insurance CMO Report 2022

Spotlight: Marketing Measurement

Spotlight: Marketing Measurement

The Era of Uncertainty: Buy Now, Pay Later

The Era of Uncertainty: Buy Now, Pay Later

Latin America Retail Ecommerce Players Update 2022

Latin America Retail Ecommerce Players Update 2022

Spotlight: Marketing Personalization

Spotlight: Marketing Personalization

Spotlight: What’s ‘Up Next’ for YouTube

Spotlight: What’s ‘Up Next’ for YouTube

Q2 2022 Digital Video Trends

Q2 2022 Digital Video Trends

Spotlight: Elevating B2B Content

Spotlight: Elevating B2B Content

US Social Media Usage 2022

US Social Media Usage 2022

TV Ad Spending 2022

TV Ad Spending 2022

Demographic Snapshot: LGBT+

Demographic Snapshot: LGBT+

Video Game Marketing and Monetization 2022

Video Game Marketing and Monetization 2022

Popular on Insider Intelligence

Gen Z social usage rising as their parents start to log off

Gen Z social usage rising as their parents start to log off

Creators will be the centerpiece of YouTube’s growth efforts

Creators will be the centerpiece of YouTube’s growth efforts

Spotlight: Marketing Personalization

Spotlight: Marketing Personalization

Spotlight: Marketing Measurement

Spotlight: Marketing Measurement

Here’s when cord-free viewers will outnumber pay TV’s

Here’s when cord-free viewers will outnumber pay TV’s

Where’s the disconnect for B2B content marketers?

Where’s the disconnect for B2B content marketers?

Is brick-and-mortar outpacing digital in consumer spending?

Is brick-and-mortar outpacing digital in consumer spending?

Latin America Retail Ecommerce Players Update 2022

Latin America Retail Ecommerce Players Update 2022

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

How Prime Day will deliver for Amazon’s competitors

How Prime Day will deliver for Amazon’s competitors

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

The Era of Uncertainty: Buy Now, Pay Later

The Era of Uncertainty: Buy Now, Pay Later

How brands are responding to consumers' inflation concerns

How brands are responding to consumers' inflation concerns

The Era of Uncertainty: Stablecoins

The Era of Uncertainty: Stablecoins

"Behind the Numbers" Podcast

The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping

The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping

The Daily: Cannes Lions 2022—Interesting conversations, marketing challenges, and the social giants

The Daily: Cannes Lions 2022—Interesting conversations, marketing challenges, and the social giants

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Around the World with … Livestream shopping

Around the World with … Livestream shopping

The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power

The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...

The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook

The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact

The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact

The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake Walmart?

The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake ...

The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride ...

Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power

Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power

The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care

The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care

The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated

The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated

The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on TikTok

The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on ...

Trending in United States

Gen Z social usage rising as their parents start to log off

Gen Z social usage rising as their parents start to log off

Creators will be the centerpiece of YouTube’s growth efforts

Creators will be the centerpiece of YouTube’s growth efforts

Spotlight: Marketing Personalization

Spotlight: Marketing Personalization

Here’s when cord-free viewers will outnumber pay TV’s

Here’s when cord-free viewers will outnumber pay TV’s

Spotlight: Marketing Measurement

Spotlight: Marketing Measurement

Is brick-and-mortar outpacing digital in consumer spending?

Is brick-and-mortar outpacing digital in consumer spending?

Where’s the disconnect for B2B content marketers?

Where’s the disconnect for B2B content marketers?

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

How Prime Day will deliver for Amazon’s competitors

How Prime Day will deliver for Amazon’s competitors

The Era of Uncertainty: Buy Now, Pay Later

The Era of Uncertainty: Buy Now, Pay Later

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

What consumers want from loyalty programs

What consumers want from loyalty programs

How brands are responding to consumers' inflation concerns

How brands are responding to consumers' inflation concerns

Latin America Retail Ecommerce Players Update 2022

Latin America Retail Ecommerce Players Update 2022

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes