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May 13, 2022

Consumers Worldwide Who Regularly Buy Directly From a Brand, 2019 & 2022 (% of respondents)

Consumers Worldwide Who Regularly Buy Directly From a Brand, 2019 & 2022 (% of respondents)

Methodology

Data is from a May 2022 Salesforce report titled "Fifth Edition State of the Connected Customer." 13,020 consumers ages 10-58 and 3,916 business buyers worldwide were surveyed during December 8, 2021-February 1, 2022.