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March 29, 2022
US Digital Retail Media Ad Spending, May 2021-Jan 2022 (millions)
Methodology
Data is from a March 2022 MediaRadar report titled "The State of Retail Media: What to Know and Why Advertisers Are So Excited." MediaRadar analyzed over 23,500 companies (approximately 38,000 US-based brands) who bought ads on retail media networks during May 1, 2021-January 31, 2022.