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November 9, 2021

US TV Service Subscribers Who Pay for Cable TV vs. a Streaming Video Platform, Sep 2021 (% of respondents)

Methodology

Data is from a November 2021 Mohu report titled "TV Viewership Index 2021." 1,200 US adults ages 18+ were surveyed during September 2021 via mobile device. All respondents subscribed to at least one TV service (broadcast, cable, or streaming video platform).