Alert
November 9, 2021

US TV Service Subscribers Who Pay for Cable TV vs. a Streaming Video Platform, Sep 2021 (% of respondents)

Methodology

Data is from a November 2021 Mohu report titled "TV Viewership Index 2021." 1,200 US adults ages 18+ were surveyed during September 2021 via mobile device. All respondents subscribed to at least one TV service (broadcast, cable, or streaming video platform).

Featured In

The Weekly Listen: What's next for cable, searching differently, and CES 2022

Sources

Mohu

Chart Title

US TV Service Subscribers Who Pay for Cable TV vs. a Streaming Video Platform, Sep 2021 (% of respondents)

Publication Date

November 9, 2021

Sources

Mohu

Featured In

The Weekly Listen: What's next for cable, searching differently, and CES 2022
Topics
Pay TVVideo-on-Demand (VOD)United States

Related Charts & Analysis

Netflix’s newest round of layoffs prompts backlash
Article
Netflix’s newest round of layoffs prompts backlash
Disney+ edits content in the interest of brand safety
Article
Disney+ edits content in the interest of brand safety
Streaming service competition heats up amid inflation and economic volatility
Article
Streaming service competition heats up amid inflation and economic volatility
The Era of Uncertainty
Report
The Era of Uncertainty
Netflix ads could debut as soon as Q4
Article
Netflix ads could debut as soon as Q4
Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
Article
Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
As the subscription streaming space swells, viewers are binging and bowing out
Article
As the subscription streaming space swells, viewers are binging and bowing out
The Daily: Is TikTok Affecting Google, the SVOD Bundle and Warner Bros. Discovery's Impact
Audio
The Daily: Is TikTok Affecting Google, the SVOD Bundle and Warner Bros. Discovery's Impact
How ‘services’ became Apple’s fastest-growing revenue category
Article
How ‘services’ became Apple’s fastest-growing revenue category
NBCU is tackling advertising solutions across linear and digital video
Article
NBCU is tackling advertising solutions across linear and digital video
Over a third of US Netflix users don’t pay full price, if at all
Article
Over a third of US Netflix users don’t pay full price, if at all
Amazon Prime Video doubles down on India with a slate of 40 originals
Article
Amazon Prime Video doubles down on India with a slate of 40 originals
How big of a stumble was Netflix's Q1 and what to make of CNN+ already shutting down
Audio
How big of a stumble was Netflix's Q1 and what to make of CNN+ already shutting down
Amazon Prime Video invests in content to entice international viewers
Article
Amazon Prime Video invests in content to entice international viewers
Would Netflix’s account-sharing crackdown trigger an exodus?
Article
Would Netflix’s account-sharing crackdown trigger an exodus?

Daily News

Metaverse: hype or reality?
Article
Metaverse: hype or reality?
Economic turbulence hits media and tech companies
Article
Economic turbulence hits media and tech companies
Shifting patterns mean US adults are spending more time with media on entertainment devices
Article
Shifting patterns mean US adults are spending more time with media on entertainment devices
Social media tops the charts for brands' confidence in measuring ROI
Article
Social media tops the charts for brands' confidence in measuring ROI
ByteDance expands the ranks of duopoly challengers
Article
ByteDance expands the ranks of duopoly challengers
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Audio
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Microsoft ‘nearly doubles’ salary budget to stave off resignations
Article
Microsoft ‘nearly doubles’ salary budget to stave off resignations
Target and Walmart paint a challenging near-term picture
Article
Target and Walmart paint a challenging near-term picture
Investment managers need in-house research to mitigate ratings flaws and tap $50T ESG boom
Article
Investment managers need in-house research to mitigate ratings flaws and tap $50T ESG boom
Streaming service competition heats up amid inflation and economic volatility
Article
Streaming service competition heats up amid inflation and economic volatility
Twitter sees gentle downward flight in US users but ad revenues rise
Article
Twitter sees gentle downward flight in US users but ad revenues rise
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Article
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Audio
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Why the number of apps people use is going down while smartphone use goes up
Article
Why the number of apps people use is going down while smartphone use goes up
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
Audio
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays

Latest Reports

US Display Ad Spending 2022
Report
US Display Ad Spending 2022
US TikTok Advertising 2022
Report
US TikTok Advertising 2022
The US P&C Insurance Ecosystem
Report
The US P&C Insurance Ecosystem
Spotlight: Modernizing Medical Payments
Report
Spotlight: Modernizing Medical Payments
US Subscription Ecommerce 2022
Report
US Subscription Ecommerce 2022
Worldwide Ad Spending 2022
Report
Worldwide Ad Spending 2022
The Era of Uncertainty
Report
The Era of Uncertainty
The Rise of ESG Investing
Report
The Rise of ESG Investing
Spotlight: US Bank Technology Spending
Report
Spotlight: US Bank Technology Spending
US Crypto Payments
Report
US Crypto Payments
Southeast Asia Digital Users Forecast 2022
Report
Southeast Asia Digital Users Forecast 2022
Canada Mobile Banking Emerging Features Benchmark 2022
Report
Canada Mobile Banking Emerging Features Benchmark 2022
D2C Brands 2022
Report
D2C Brands 2022
Demographic Spotlight: Black Consumers 2022
Report
Demographic Spotlight: Black Consumers 2022
Spotlight: Reinvigorating the Voice of the Customer
Report
Spotlight: Reinvigorating the Voice of the Customer

Popular on Insider Intelligence

The Era of Uncertainty
Report
The Era of Uncertainty
Metaverse: hype or reality?
Article
Metaverse: hype or reality?
Economic turbulence hits media and tech companies
Article
Economic turbulence hits media and tech companies
Worldwide Ad Spending 2022
Report
Worldwide Ad Spending 2022
Shifting patterns mean US adults are spending more time with media on entertainment devices
Article
Shifting patterns mean US adults are spending more time with media on entertainment devices
US Subscription Ecommerce 2022
Report
US Subscription Ecommerce 2022
Social media tops the charts for brands' confidence in measuring ROI
Article
Social media tops the charts for brands' confidence in measuring ROI
ByteDance expands the ranks of duopoly challengers
Article
ByteDance expands the ranks of duopoly challengers
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Audio
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Microsoft ‘nearly doubles’ salary budget to stave off resignations
Article
Microsoft ‘nearly doubles’ salary budget to stave off resignations
Target and Walmart paint a challenging near-term picture
Article
Target and Walmart paint a challenging near-term picture
Investment managers need in-house research to mitigate ratings flaws and tap $50T ESG boom
Article
Investment managers need in-house research to mitigate ratings flaws and tap $50T ESG boom
Streaming service competition heats up amid inflation and economic volatility
Article
Streaming service competition heats up amid inflation and economic volatility
Twitter sees gentle downward flight in US users but ad revenues rise
Article
Twitter sees gentle downward flight in US users but ad revenues rise
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Article
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different

"Behind the Numbers" Podcast

The Daily: Paying with cryptocurrency, how neobanks will make money, and fintech's bubble bursts
Audio
The Daily: Paying with cryptocurrency, how neobanks will make money, and fintech's bubble bursts
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Audio
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
The Weekly Listen: The promise of CTV ads, Facebook's retirement plan, and Klarna's 'Virtual Shopping'
Audio
The Weekly Listen: The promise of CTV ads, Facebook's retirement plan, and Klarna's 'Virtual ...
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
Audio
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Audio
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown
Audio
The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
Audio
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future
Audio
The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future
The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie drone
Audio
The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie ...
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Audio
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals
Audio
The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals
The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?
Audio
The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?
The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and 3D ads
Audio
The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and ...
The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?
Audio
The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?
The Daily: Meta's mixed Q1 bag, influencers as brand ambassadors, and is Reels Facebook's future?
Audio
The Daily: Meta's mixed Q1 bag, influencers as brand ambassadors, and is Reels Facebook's future?

Trending in United States

The Era of Uncertainty
Report
The Era of Uncertainty
Metaverse: hype or reality?
Article
Metaverse: hype or reality?
Economic turbulence hits media and tech companies
Article
Economic turbulence hits media and tech companies
Shifting patterns mean US adults are spending more time with media on entertainment devices
Article
Shifting patterns mean US adults are spending more time with media on entertainment devices
Worldwide Ad Spending 2022
Report
Worldwide Ad Spending 2022
US Subscription Ecommerce 2022
Report
US Subscription Ecommerce 2022
Streaming service competition heats up amid inflation and economic volatility
Article
Streaming service competition heats up amid inflation and economic volatility
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Audio
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Social media tops the charts for brands' confidence in measuring ROI
Article
Social media tops the charts for brands' confidence in measuring ROI
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Article
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
US TikTok Advertising 2022
Report
US TikTok Advertising 2022
ByteDance expands the ranks of duopoly challengers
Article
ByteDance expands the ranks of duopoly challengers
Why the number of apps people use is going down while smartphone use goes up
Article
Why the number of apps people use is going down while smartphone use goes up
Twitter sees gentle downward flight in US users but ad revenues rise
Article
Twitter sees gentle downward flight in US users but ad revenues rise
TikTok launches ad solution aimed to court advertisers while pleasing creators
Article
TikTok launches ad solution aimed to court advertisers while pleasing creators