Alert
November 9, 2021

US TV Service Subscribers Who Pay for Cable TV vs. a Streaming Video Platform, Sep 2021 (% of respondents)

Methodology

Data is from a November 2021 Mohu report titled "TV Viewership Index 2021." 1,200 US adults ages 18+ were surveyed during September 2021 via mobile device. All respondents subscribed to at least one TV service (broadcast, cable, or streaming video platform).

Featured In

The Weekly Listen: What's next for cable, searching differently, and CES 2022

Sources

Mohu

Chart Title

US TV Service Subscribers Who Pay for Cable TV vs. a Streaming Video Platform, Sep 2021 (% of respondents)

Publication Date

November 9, 2021

Sources

Mohu

Featured In

The Weekly Listen: What's next for cable, searching differently, and CES 2022
Topics
Pay TVVideo-on-Demand (VOD)United States

Related Charts & Analysis

Comcast hopes Spanish-language media will put Peacock in the green
Article
Comcast hopes Spanish-language media will put Peacock in the green
One platform wins big in the ad-supported streaming wars
Article
One platform wins big in the ad-supported streaming wars
Franchise films dominated the box office in 2021
Article
Franchise films dominated the box office in 2021
Very Specific 2022 Predictions: Amazon buys a sports media firm, goodbye Clubhouse, and more
Audio
Very Specific 2022 Predictions: Amazon buys a sports media firm, goodbye Clubhouse, and more
Q4 2021 Digital Video Trends
Report
Q4 2021 Digital Video Trends
Hulu dominates CTV ad spend for now, but its supremacy may not last for long
Article
Hulu dominates CTV ad spend for now, but its supremacy may not last for long
Streaming services descend on India, but success isn’t a guarantee
Article
Streaming services descend on India, but success isn’t a guarantee
Insider Intelligence’s Western Europe Trends to Watch in 2022
Report
Insider Intelligence’s Western Europe Trends to Watch in 2022
Insider Intelligence’s US Video Trends to Watch in 2022
Report
Insider Intelligence’s US Video Trends to Watch in 2022
Insider Intelligence’s Digital Advertising Trends to Watch in 2022
Report
Insider Intelligence’s Digital Advertising Trends to Watch in 2022
The Weekly Listen: Can ride-sharing survive, living with less, and a Thanksgiving quiz
Audio
The Weekly Listen: Can ride-sharing survive, living with less, and a Thanksgiving quiz
Connected TV usage expands across all generations
Article
Connected TV usage expands across all generations
US Connected TV Advertising 2021
Report
US Connected TV Advertising 2021
Disney+ slows down, HBO Max approaches a milestone, and can Peacock compete?
Audio
Disney+ slows down, HBO Max approaches a milestone, and can Peacock compete?
Netflix throws itself further into original content
Article
Netflix throws itself further into original content

Daily News

Video advertising is trending less formal and more native, with TikTok taking over
Article
Video advertising is trending less formal and more native, with TikTok taking over
The Key Social Trends of 2022: Viral commerce, micro-influencers, and more
Audio
The Key Social Trends of 2022: Viral commerce, micro-influencers, and more
Third-party digital marketplace expansion means major ecommerce growth for Latin American retailers
Article
Third-party digital marketplace expansion means major ecommerce growth for Latin American retailers
PayPal core will pass $1 trillion in payment value this year
Article
PayPal core will pass $1 trillion in payment value this year
The Key Video Trends of 2022: Carriage disputes, streaming gets more crowded, and more
Audio
The Key Video Trends of 2022: Carriage disputes, streaming gets more crowded, and more
Important social advertising trends, nano-influencers, and social media video statistics
Audio
Important social advertising trends, nano-influencers, and social media video statistics
Virtual reality to see real gains in headset adoption
Article
Virtual reality to see real gains in headset adoption
Advertisers can now run clickable podcast ads on Spotify
Article
Advertisers can now run clickable podcast ads on Spotify
Digital ad spending outlook blows past previous forecasts
Article
Digital ad spending outlook blows past previous forecasts
The Weekly Listen: What's next for cable, searching differently, and CES 2022
Audio
The Weekly Listen: What's next for cable, searching differently, and CES 2022
How TikTok could help the film and travel industries bounce back
Article
How TikTok could help the film and travel industries bounce back
Which device drives the highest ecommerce conversion rates for US retailers?
Article
Which device drives the highest ecommerce conversion rates for US retailers?
Brand Anatomy: How Dr Teal's courts celebrities and influencers to build winning campaigns
Audio
Brand Anatomy: How Dr Teal's courts celebrities and influencers to build winning campaigns
Walmart, The Home Depot collect victories in click and collect
Article
Walmart, The Home Depot collect victories in click and collect
CES 2022 in Review: A look at the biggest stories from the show
Article
CES 2022 in Review: A look at the biggest stories from the show

Latest Reports

Spotlight: Wearables
Report
Spotlight: Wearables
AI in Wealth Management
Report
AI in Wealth Management
US Social Video Advertising 2022
Report
US Social Video Advertising 2022
US Telehealth Trends 2022
Report
US Telehealth Trends 2022
Latin America Retail Ecommerce Update
Report
Latin America Retail Ecommerce Update
Smart Home Forecast 2021
Report
Smart Home Forecast 2021
Q4 2021 Digital Video Trends
Report
Q4 2021 Digital Video Trends
US Premium Travel Credit Card Emerging Features Benchmark 2021
Report
US Premium Travel Credit Card Emerging Features Benchmark 2021
The UK Digital-Only Banks Report
Report
The UK Digital-Only Banks Report
Digital Trust in Social Commerce 2021
Report
Digital Trust in Social Commerce 2021
Mobile Health Apps for Disease Management
Report
Mobile Health Apps for Disease Management
US Mobile Banking Emerging Features Benchmark 2021
Report
US Mobile Banking Emerging Features Benchmark 2021
Shopping with AR on Social Media
Report
Shopping with AR on Social Media
Generation Z in Canada 2021
Report
Generation Z in Canada 2021
US Neobank Emerging Features Benchmark 2021
Report
US Neobank Emerging Features Benchmark 2021

Popular on Insider Intelligence

5 Big Trends Emerge from CES
Article
5 Big Trends Emerge from CES
US Social Video Advertising 2022
Report
US Social Video Advertising 2022
US Telehealth Trends 2022
Report
US Telehealth Trends 2022
Video advertising is trending less formal and more native, with TikTok taking over
Article
Video advertising is trending less formal and more native, with TikTok taking over
Spotlight: Wearables
Report
Spotlight: Wearables
The Key Social Trends of 2022: Viral commerce, micro-influencers, and more
Audio
The Key Social Trends of 2022: Viral commerce, micro-influencers, and more
Third-party digital marketplace expansion means major ecommerce growth for Latin American retailers
Article
Third-party digital marketplace expansion means major ecommerce growth for Latin American retailers
PayPal core will pass $1 trillion in payment value this year
Article
PayPal core will pass $1 trillion in payment value this year
The Key Video Trends of 2022: Carriage disputes, streaming gets more crowded, and more
Audio
The Key Video Trends of 2022: Carriage disputes, streaming gets more crowded, and more
Important social advertising trends, nano-influencers, and social media video statistics
Audio
Important social advertising trends, nano-influencers, and social media video statistics
Virtual reality to see real gains in headset adoption
Article
Virtual reality to see real gains in headset adoption
Advertisers can now run clickable podcast ads on Spotify
Article
Advertisers can now run clickable podcast ads on Spotify
Digital ad spending outlook blows past previous forecasts
Article
Digital ad spending outlook blows past previous forecasts
The Weekly Listen: What's next for cable, searching differently, and CES 2022
Audio
The Weekly Listen: What's next for cable, searching differently, and CES 2022
How TikTok could help the film and travel industries bounce back
Article
How TikTok could help the film and travel industries bounce back

"Behind the Numbers" Podcast

The Weekly Listen: What's next for cable, searching differently, and CES 2022
Audio
The Weekly Listen: What's next for cable, searching differently, and CES 2022
Important social advertising trends, nano-influencers, and social media video statistics
Audio
Important social advertising trends, nano-influencers, and social media video statistics
Brand Anatomy: How Dr Teal's courts celebrities and influencers to build winning campaigns
Audio
Brand Anatomy: How Dr Teal's courts celebrities and influencers to build winning campaigns
The Key Social Trends of 2022: Viral commerce, micro-influencers, and more
Audio
The Key Social Trends of 2022: Viral commerce, micro-influencers, and more
The Key Video Trends of 2022: Carriage disputes, streaming gets more crowded, and more
Audio
The Key Video Trends of 2022: Carriage disputes, streaming gets more crowded, and more
The Weekly Listen: Secret 2022 predictions, text shopping, and digital car butlers
Audio
The Weekly Listen: Secret 2022 predictions, text shopping, and digital car butlers
The Key Mobile Trends of 2022: Apps shift away from ad dependency, QR codes expand, and more
Audio
The Key Mobile Trends of 2022: Apps shift away from ad dependency, QR codes expand, and more
Brand Anatomy: How Renfro Brands is building a strong and diverse portfolio
Audio
Brand Anatomy: How Renfro Brands is building a strong and diverse portfolio
The Key Digital Trends of 2022: Digital Advertising's Ceiling, AVOD's Moment and more
Audio
The Key Digital Trends of 2022: Digital Advertising's Ceiling, AVOD's Moment and more
The Key Trends of 2022: Viral Commerce, Retail Media Goes Mainstream and more
Audio
The Key Trends of 2022: Viral Commerce, Retail Media Goes Mainstream and more
The 8 Most Notable Conversations: What will the media world look like in 2030?
Audio
The 8 Most Notable Conversations: What will the media world look like in 2030?
The 8 Most Notable Conversations: Creating a good retail site/app and your mid-funnel game
Audio
The 8 Most Notable Conversations: Creating a good retail site/app and your mid-funnel game
The 8 Most Notable Conversations: The normalcy index and the attention recession
Audio
The 8 Most Notable Conversations: The normalcy index and the attention recession
The 8 Most Notable Conversations: Behind 'Behind the Numbers' and the 'Analysts' Choice Awards'
Audio
The 8 Most Notable Conversations: Behind 'Behind the Numbers' and the 'Analysts' Choice Awards'
The Weekly Listen: The '2021 holiday special quiz' and dinner party data
Audio
The Weekly Listen: The '2021 holiday special quiz' and dinner party data

Trending in United States

5 Big Trends Emerge from CES
Article
5 Big Trends Emerge from CES
US Social Video Advertising 2022
Report
US Social Video Advertising 2022
US Telehealth Trends 2022
Report
US Telehealth Trends 2022
Spotlight: Wearables
Report
Spotlight: Wearables
Video advertising is trending less formal and more native, with TikTok taking over
Article
Video advertising is trending less formal and more native, with TikTok taking over
The Key Social Trends of 2022: Viral commerce, micro-influencers, and more
Audio
The Key Social Trends of 2022: Viral commerce, micro-influencers, and more
PayPal core will pass $1 trillion in payment value this year
Article
PayPal core will pass $1 trillion in payment value this year
The Key Video Trends of 2022: Carriage disputes, streaming gets more crowded, and more
Audio
The Key Video Trends of 2022: Carriage disputes, streaming gets more crowded, and more
Third-party digital marketplace expansion means major ecommerce growth for Latin American retailers
Article
Third-party digital marketplace expansion means major ecommerce growth for Latin American retailers
Important social advertising trends, nano-influencers, and social media video statistics
Audio
Important social advertising trends, nano-influencers, and social media video statistics
Advertisers can now run clickable podcast ads on Spotify
Article
Advertisers can now run clickable podcast ads on Spotify
Digital ad spending outlook blows past previous forecasts
Article
Digital ad spending outlook blows past previous forecasts
How TikTok could help the film and travel industries bounce back
Article
How TikTok could help the film and travel industries bounce back
AI in Wealth Management
Report
AI in Wealth Management
Walmart, The Home Depot collect victories in click and collect
Article
Walmart, The Home Depot collect victories in click and collect