Role of CMOs in Their Company's Digital Business Transformation Strategy According to Marketing Executives in North America and Europe, May 2021 (% of respondents)
Respondents were asked, "What role do you personally play in setting your company's digital business transformation strategy?"
Data is from August 2021 Gartner report titled "The Role of Marketing in Digital Transformation and Innovation". 400 marketing executives from North America and Europe were surveyed online during March-May 2021. Respondents were from Canada (1%), France (12%), Germany (11%), the UK (27%), and the US (49%). Respondents were required to have involvement in decisions pertaining to setting or influencing marketing strategy and planning, as well as have involvement in aligning marketing budget/resources.