September 9, 2021

US Advertisers Who Are Confident in the Measurement Provided by Media Suppliers, by Media Type, April 2021 (% of respondents)

Note

Data was provided to Insider Intelligence by Advertiser Perceptions.

Methodology

Data is from the September 2021 Advertiser Perceptions "Measurement Report 2021." 205 US advertisers were surveyed during April 2021. Respondents were involved in the evaluation and purchase of advertising measurement and had used measurement tools to optimize campaigns within the preceding 6 months.