Alert

August 17, 2021

Reasons Why Internet Users in North America Have Canceled a Subscription Video-on-Demand (SVOD) Service, Q2 2021 (% of respondents )

Methodology

Data is from the January 2021 TiVo "Video Trends Report Q2 2021." 4,500 internet users ages 18+ in the US and Canada were surveyed online during Q2 2021.

Featured In

Where video streaming goes from here, watching major events, and Gen Z's relationship with TV

Sources

Share

Chart Title

Reasons Why Internet Users in North America Have Canceled a Subscription Video-on-Demand (SVOD) Service, Q2 2021 (% of respondents )

Publication Date

August 17, 2021

Sources

Featured In

Where video streaming goes from here, watching major events, and Gen Z's relationship with TV

Topics

Consumer Behavior Internet Users Video-on-Demand (VOD)North America

Related Charts & Analysis

Time spent with media to slump in US and Canada, but digital formats will grow

Time spent with media to slump in US and Canada, but digital formats will grow

Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course

Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course

Inflation cools off US consumer spending

Inflation cools off US consumer spending

Q4 is no longer as important for Latin American retailers

Q4 is no longer as important for Latin American retailers

Brand values fail to entice inflation-worried consumers

Is brick-and-mortar outpacing digital in consumer spending?

Is brick-and-mortar outpacing digital in consumer spending?

How brands are responding to consumers' inflation concerns

How brands are responding to consumers' inflation concerns

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...

UK consumers struggle to cope with cost-of-living crisis

UK consumers struggle to cope with cost-of-living crisis

Latin America Retail Ecommerce Players Update 2022

Latin America Retail Ecommerce Players Update 2022

How the leading ad-supported streamers compare

How the leading ad-supported streamers compare

Q2 2022 Digital Video Trends

Q2 2022 Digital Video Trends

Ad spending will remain strong despite a looming recession

Ad spending will remain strong despite a looming recession

Inflation pushes people back to the pandemic playbook

Inflation pushes people back to the pandemic playbook

Newly merged Warner Bros. Discovery is cutting 1,000 ad sales jobs

Newly merged Warner Bros. Discovery is cutting 1,000 ad sales jobs

Daily News

Gen Z social usage rising as their parents start to log off

Gen Z social usage rising as their parents start to log off

Creators will be the centerpiece of YouTube’s growth efforts

Creators will be the centerpiece of YouTube’s growth efforts

Here’s when cord-free viewers will outnumber pay TV’s

Here’s when cord-free viewers will outnumber pay TV’s

Where’s the disconnect for B2B content marketers?

Where’s the disconnect for B2B content marketers?

Is brick-and-mortar outpacing digital in consumer spending?

Is brick-and-mortar outpacing digital in consumer spending?

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

How Prime Day will deliver for Amazon’s competitors

How Prime Day will deliver for Amazon’s competitors

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

How brands are responding to consumers' inflation concerns

How brands are responding to consumers' inflation concerns

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...

What consumers want from loyalty programs

What consumers want from loyalty programs

Amazon’s people problem poses an existential threat to its customer experience

Amazon’s people problem poses an existential threat to its customer experience

Understanding your customers with segmentation | Sponsored Content

Understanding your customers with segmentation | Sponsored Content

Will inflation and uncertainty affect brands’ influencer marketing spend?

Will inflation and uncertainty affect brands’ influencer marketing spend?

Latest Reports

Social Media Update Q2 2022

Social Media Update Q2 2022

The Era of Uncertainty: Stablecoins

The Era of Uncertainty: Stablecoins

The Insurance CMO Report 2022

The Insurance CMO Report 2022

Spotlight: Marketing Measurement

Spotlight: Marketing Measurement

The Era of Uncertainty: Buy Now, Pay Later

The Era of Uncertainty: Buy Now, Pay Later

Latin America Retail Ecommerce Players Update 2022

Latin America Retail Ecommerce Players Update 2022

Spotlight: Marketing Personalization

Spotlight: Marketing Personalization

Spotlight: What’s ‘Up Next’ for YouTube

Spotlight: What’s ‘Up Next’ for YouTube

Q2 2022 Digital Video Trends

Q2 2022 Digital Video Trends

Spotlight: Elevating B2B Content

Spotlight: Elevating B2B Content

US Social Media Usage 2022

US Social Media Usage 2022

TV Ad Spending 2022

TV Ad Spending 2022

Demographic Snapshot: LGBT+

Demographic Snapshot: LGBT+

Video Game Marketing and Monetization 2022

Video Game Marketing and Monetization 2022

Spotlight: Amazon Prime Day 2022

Spotlight: Amazon Prime Day 2022

Popular on Insider Intelligence

Gen Z social usage rising as their parents start to log off

Gen Z social usage rising as their parents start to log off

Creators will be the centerpiece of YouTube’s growth efforts

Creators will be the centerpiece of YouTube’s growth efforts

Spotlight: Marketing Personalization

Spotlight: Marketing Personalization

Spotlight: Marketing Measurement

Spotlight: Marketing Measurement

Here’s when cord-free viewers will outnumber pay TV’s

Here’s when cord-free viewers will outnumber pay TV’s

Where’s the disconnect for B2B content marketers?

Where’s the disconnect for B2B content marketers?

Is brick-and-mortar outpacing digital in consumer spending?

Is brick-and-mortar outpacing digital in consumer spending?

Latin America Retail Ecommerce Players Update 2022

Latin America Retail Ecommerce Players Update 2022

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

How Prime Day will deliver for Amazon’s competitors

How Prime Day will deliver for Amazon’s competitors

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

The Era of Uncertainty: Buy Now, Pay Later

The Era of Uncertainty: Buy Now, Pay Later

How brands are responding to consumers' inflation concerns

How brands are responding to consumers' inflation concerns

The Era of Uncertainty: Stablecoins

The Era of Uncertainty: Stablecoins

"Behind the Numbers" Podcast

The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping

The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping

The Daily: Cannes Lions 2022—Interesting conversations, marketing challenges, and the social giants

The Daily: Cannes Lions 2022—Interesting conversations, marketing challenges, and the social giants

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Around the World with … Livestream shopping

Around the World with … Livestream shopping

The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power

The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...

The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook

The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact

The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact

The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake Walmart?

The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake ...

The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride ...

Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power

Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power

The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care

The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care

The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated

The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated

The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on TikTok

The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on ...

Trending in United States

Gen Z social usage rising as their parents start to log off

Gen Z social usage rising as their parents start to log off

Creators will be the centerpiece of YouTube’s growth efforts

Creators will be the centerpiece of YouTube’s growth efforts

Spotlight: Marketing Personalization

Spotlight: Marketing Personalization

Here’s when cord-free viewers will outnumber pay TV’s

Here’s when cord-free viewers will outnumber pay TV’s

Spotlight: Marketing Measurement

Spotlight: Marketing Measurement

Is brick-and-mortar outpacing digital in consumer spending?

Is brick-and-mortar outpacing digital in consumer spending?

Where’s the disconnect for B2B content marketers?

Where’s the disconnect for B2B content marketers?

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

How Prime Day will deliver for Amazon’s competitors

How Prime Day will deliver for Amazon’s competitors

The Era of Uncertainty: Buy Now, Pay Later

The Era of Uncertainty: Buy Now, Pay Later

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

What consumers want from loyalty programs

What consumers want from loyalty programs

How brands are responding to consumers' inflation concerns

How brands are responding to consumers' inflation concerns

Latin America Retail Ecommerce Players Update 2022

Latin America Retail Ecommerce Players Update 2022

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes