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June 8, 2021
How US Adults Show Their Support for a Company that Makes a Commitment to Diversity and Equality Initiatives, April 2021 (% of respondents)
Methodology
Data is from a June 2021 ThinkNow report titled "Diversity & Inclusion: Brands and Consumer Purchase Intent." 1,500 US adults ages 18-64 were surveyed online during April 2021. Data is weighted to the US Census.Featured In
Farfetch and Victoria’s Secret rethink gender normsRihanna’s Savage X Fenty lingerie company could go public this yearVictoria’s Secret’s brand rehabilitation continues with the launch of an inclusive marketplace Instacart pledges support for women-owned CPG brandsTarget’s diversity-focused media fund comes as consumers increasingly care about DEI in advertisingSources
Chart Title
How US Adults Show Their Support for a Company that Makes a Commitment to Diversity and Equality Initiatives, April 2021 (% of respondents)Publication Date
June 8, 2021