August 1, 2021

US Digital Grocery Sales as a Percent of Total Retail Ecommerce Sales at Select Retailers, 2021 (billions and % of total company ecommerce sales)

Note

Amazon excludes Amazon Web Services (AWS) sales, advertising services and credit card agreements. Walmart includes retail ecommerce sales from Sam's Club and third-party sales from its marketplace; excludes travel and event tickets. eMarketer benchmarks its retail ecommerce sales figures against US ... Department of Commerce data, for which the last full year measured was 2020. Digital grocery sales can occur through channels outside of traditional grocers or supermarkets, such as warehouse clubs and superstores, convenience stores, gas stations, pharmacy/drug stores, and online delivery and meal-kit subscription services.More

Methodology

Grocery ecommerce estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions. Total company ecommerce estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.