Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
Article |
Jul 16, 2025
Nonessential spending slumps amid tariff price hikes
Article |
Jul 15, 2025
JIC’s measurement audit shows a sector diversifying beyond Nielsen
Article |
Jul 15, 2025
Marketers rush to unify social, CTV strategies
Article |
Jul 15, 2025
AI summaries in Google’s news feed could undercut publisher traffic—again
Article |
Jul 15, 2025
Critics of UnitedHealth Group get louder as the health insurer attempts to quiet them
Article |
Jul 15, 2025
Shopify adds AI agent guardrails to protect its business model
Article |
Jul 15, 2025
Bank earnings show consumer strength as delinquencies fall, spending rises
Article |
Jul 15, 2025
Search engines reign, but social has standing in Latin America
Article |
Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
Article |
Jul 14, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
June 8, 2021
Data Points UK and US Consumers Would Be Happy to Share for Personalized Ads/Offers, Q1 2021 (% of respondents)
Note
Respondents were asked, "What data points would you be happy to share for personalized ads and offers?"Methodology
Data is from the June 2021 A Million Ads, "The Power of Personalization." 300 UK and US marketers were surveyed during Q1 2021 by Attest on their current perceptions and use of personalization and dynamic advertising. In addition, 2,000 UK and US consumers ages 18+ were surveyed during the same timeframe on their preference and use of personalized ads. A Million Ads is an ad personalization company.Chart Title
Data Points UK and US Consumers Would Be Happy to Share for Personalized Ads/Offers, Q1 2021 (% of respondents)Publication Date
June 8, 2021
