Alert
June 8, 2021

Data Points UK and US Consumers Would Be Happy to Share for Personalized Ads/Offers, Q1 2021 (% of respondents)

Note

Respondents were asked, "What data points would you be happy to share for personalized ads and offers?"

Methodology

Data is from the June 2021 A Million Ads, "The Power of Personalization." 300 UK and US marketers were surveyed during Q1 2021 by Attest on their current perceptions and use of personalization and dynamic advertising. In addition, 2,000 UK and US consumers ages 18+ were surveyed during the same timeframe on their preference and use of personalized ads. A Million Ads is an ad personalization company.

Featured In

As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter

Sources

A Million Ads

Chart Title

Data Points UK and US Consumers Would Be Happy to Share for Personalized Ads/Offers, Q1 2021 (% of respondents)

Publication Date

June 8, 2021

Sources

A Million Ads

Featured In

As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter
Topics
Big DataPersonalizationUnited KingdomUnited States

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