July 8, 2021

Coronavirus Impact: Market Spending Among US Parents During the Back-to-School Season, by Product Category, 2019-2021* (billions)


Data is from the July 2021 Deloitte "2021 Back-to-School Survey: Tech Sets the New Standard." 1,200 US parents of school-aged children were surveyed online during May 27-June 5, 2021. Respondents have at least one child attending school in grades K-12 in the fall. Data has a margin of error for the entire sample of +/-3 percentage points.