Already have a subscription?Sign In
Log in to see the full chart
Log in or register for a free account to get full, unrestricted access to this chart
Log in to see the full chart
January 13, 2021
Black Travelers in Europe and North America Who Are More Likely to Visit a Destination if They See Representation in Travel Advertising, Nov 2020 (% of respondents)
Methodology
Data is from a January 2021 MMGY Global report titled "The Black Traveler: Insights, Opportunities & Priorities" as cited in company blog. 3,635 Black leisure travelers in Europe and North America ages 18+ were surveyed online during October 1-November 24, 2020. Respondents identified their ethnicity as Black American, Black African, Black Caribbean, or Black Hispanic/Latinx and took a vacation in 2019, the most recent normal travel year prior to the coronavirus pandemic.Chart Title
Black Travelers in Europe and North America Who Are More Likely to Visit a Destination if They See Representation in Travel Advertising, Nov 2020 (% of respondents)Publication Date
January 13, 2021