Already have a subscription?Sign In
Log in to see the full chart
Log in to see the full chart
April 27, 2021
Instagram Stories Ad Performance Metrics in North America, Q2 2020-Q1 2021 (% of total)
Description
Data is provided for the Stories share of total spending on Instagram versus the share of Instagram ad clicks that are generated from Stories.Methodology
Data is from the April 2021 Merkle "Digital Marketing Report 2021." Data is based on activity among Merkle clients in North America during each quarter. Clients have maintained active campaigns over at least 19 months, not significantly changed campaign objectives or product offerings, and meet minimum ad spend requirements. Merkle is a performance marketing solutions agency.Chart Title
Instagram Stories Ad Performance Metrics in North America, Q2 2020-Q1 2021 (% of total)Publication Date
April 27, 2021