April 27, 2021

Instagram Stories Ad Performance Metrics in North America, Q2 2020-Q1 2021 (% of total)


Data is provided for the Stories share of total spending on Instagram versus the share of Instagram ad clicks that are generated from Stories.


Data is from the April 2021 Merkle "Digital Marketing Report 2021." Data is based on activity among Merkle clients in North America during each quarter. Clients have maintained active campaigns over at least 19 months, not significantly changed campaign objectives or product offerings, and meet minimum ad spend requirements. Merkle is a performance marketing solutions agency.