How Likely Are Smartphone AR Users Worldwide to Make a Purchase via Select Branded AR Content Experiences? (% of respondents, Feb 2021)
Data is from the May 2021 Snap, Inc. and Publicis Media report titled "How Branded AR Influences Purchasing" conducted by Alter Agents. 4,000 smartphone owners ages 13-49 were surveyed in France, Saudi Arabia, the UK, and the US during January 28-February 17, 2021 (n=1,000 per country). All respondents were nonrejectors of AR.