May 28, 2021

Retail Social Commerce Sales in China vs. the US, 2019-2025 (% of total retail ecommerce sales)

Note

Includes products or services ordered by buying directly on the social platform or through clicking links on the social network that leads to the retailer's product page with an immediate purchase option (Facebook Shop, WeChat Mini Programs, etc.). Also includes transactions that were agreed on ... social platforms initially but payment took place elsewhere, such as PayPal (e.g., C2C transactions on Facebook Marketplace).More

Methodology

Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, company releases and demographic adoption trends.