Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Nonessential spending slumps amid tariff price hikes
Article |
Jul 15, 2025
JIC’s measurement audit shows a sector diversifying beyond Nielsen
Article |
Jul 15, 2025
Marketers rush to unify social, CTV strategies
Article |
Jul 15, 2025
AI summaries in Google’s news feed could undercut publisher traffic—again
Article |
Jul 15, 2025
Critics of UnitedHealth Group get louder as the health insurer attempts to quiet them
Article |
Jul 15, 2025
Shopify adds AI agent guardrails to protect its business model
Article |
Jul 15, 2025
Bank earnings show consumer strength as delinquencies fall, spending rises
Article |
Jul 15, 2025
Search engines reign, but social has standing in Latin America
Article |
Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
Article |
Jul 14, 2025
Why commerce media networks have grown so quickly
Article |
Jul 14, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
April 27, 2021
Types of Video-on-Demand (VOD) Platforms Accessed by Connected TV (CTV) Users in Western Europe, by Country, March 2021 (% of respondents in each group)
Methodology
Data is from an April 2021 FreeWheel report titled "Viewers Insights CTV-AVOD" conducted by Happydemics. 4,452 teens and adults ages 15+ in 4 countries in Europe were surveyed during February 17-March 5, 2021. Respondents were from France (n=1,129), Germany (n=1,015), Italy (n=1,302), and the UK (n=1,006) and were representative of each country's population. 30% of EU-4 consumers that reported they did not have a connected TV in their household were not asked any further questions.Sources
Chart Title
Types of Video-on-Demand (VOD) Platforms Accessed by Connected TV (CTV) Users in Western Europe, by Country, March 2021 (% of respondents in each group)Publication Date
April 27, 2021
