Likelihood that US Apple Device Owners Will Allow App Tracking with Apple's New Tracking Standards, April 2021 (% of respondents)
Data is from an April 2021 CivicScience study as cited in company blog. The study draws from two data sets taken from surveys of US adults ages 18+. 2,393 responses were obtained during April 24-26, 2021. 333,941 responses were obtained during April 1, 2020-April 28, 2021. Data from both sets is weighted according to the US Census.