March 31, 2021

What Types of Mobile AR Content Have US AR Users Experienced? (% of respondents, 2018-2021)


Data was provided to Insider Intelligence by ARtillery Intelligence.


Data is from the March 2021 ARtillery Intelligence and Thrive Analytics report titled "AR Usage & Consumer Attitudes, Wave IV." More than 7,000 US adults ages 18+ were surveyed online during January 2021. The survey sample was balanced for variables such as age, gender, and income. ARtillery Intelligence is a research firm covering augmented and virtual reality. Thrive Analytics is a consulting firm specializing in customer strategy and marketing.