March 25, 2021

How Familiar Are Mobile Marketers Worldwide with Apple's Planned Changes to Identifier for Advertisers (IDFA) in iOS 14? (% of respondents, Sep 2020 & March 2021)

Methodology

Data is from the March 2021 AppsFlyer and MMA Global report titled "Personal Data, Privacy, & Smartphones: The Marketer/Consumer Disconnect." 161 marketers were surveyed worldwide during February-March 2021. Respondents were MMA members with titles of manager or above. AppsFlyer is a provider of mobile advertising attribution & analytics. MMA Global is a trade association of marketers, martech, and media companies focused on the future of marketing.