March 15, 2021

US Consumers Who Are More Likely to Trust a Brand with High-Quality/Well-Designed Ads, Feb 2021 (% of respondents)

Note

Respondents were asked, "Agree or disagree: I am more likely to trust a brand with high-quality and well-designed ads." Data was provided to Insider Intelligence by Celtra.

Methodology

Data is from the March 2021 Celtra "Celtra Consumer Chronicle Survey." 1,000 US consumers were surveyed during February 18, 2021 by Dynata. Demographic profile of respondents is: female (51%) or male (49%); ages 18 to 24 (14%), 25 to 34 (21%), 35 to 44 (23%), 45 to 54 (13%), 55 to 64 (13%), or over 65 (17%); with a household income of under $25,000 (22%), $25,000 to $49,999 (31%), $50,000 to $99,999 (32%), or over $100,000 (16%); with an ethnicity of white (75%), Black (13%), and the rest between 1% and 4% (American Indian/Alaska Native, Asian, Native Hawaiian/other Pacific Islander, other race or mixed race). Celtra is a creative, analytics, and optimization platform for display advertising.