Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
Article |
Jul 16, 2025
Nonessential spending slumps amid tariff price hikes
Article |
Jul 15, 2025
JIC’s measurement audit shows a sector diversifying beyond Nielsen
Article |
Jul 15, 2025
Marketers rush to unify social, CTV strategies
Article |
Jul 15, 2025
AI summaries in Google’s news feed could undercut publisher traffic—again
Article |
Jul 15, 2025
Critics of UnitedHealth Group get louder as the health insurer attempts to quiet them
Article |
Jul 15, 2025
Shopify adds AI agent guardrails to protect its business model
Article |
Jul 15, 2025
Bank earnings show consumer strength as delinquencies fall, spending rises
Article |
Jul 15, 2025
Search engines reign, but social has standing in Latin America
Article |
Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
Article |
Jul 14, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
March 15, 2021
US Consumers Who Are More Likely to Trust a Brand with High-Quality/Well-Designed Ads, Feb 2021 (% of respondents)
Note
Respondents were asked, "Agree or disagree: I am more likely to trust a brand with high-quality and well-designed ads." Data was provided to Insider Intelligence by Celtra.Methodology
Data is from the March 2021 Celtra "Celtra Consumer Chronicle Survey." 1,000 US consumers were surveyed during February 18, 2021 by Dynata. Demographic profile of respondents is: female (51%) or male (49%); ages 18 to 24 (14%), 25 to 34 (21%), 35 to 44 (23%), 45 to 54 (13%), 55 to 64 (13%), or over 65 (17%); with a household income of under $25,000 (22%), $25,000 to $49,999 (31%), $50,000 to $99,999 (32%), or over $100,000 (16%); with an ethnicity of white (75%), Black (13%), and the rest between 1% and 4% (American Indian/Alaska Native, Asian, Native Hawaiian/other Pacific Islander, other race or mixed race). Celtra is a creative, analytics, and optimization platform for display advertising.Featured In
Attractive ads help garner consumer trustSources
Chart Title
US Consumers Who Are More Likely to Trust a Brand with High-Quality/Well-Designed Ads, Feb 2021 (% of respondents)Publication Date
March 15, 2021
