February 19, 2021

Smartphone Web Traffic Share Worldwide, by Region and OS, Q4 2020 (% of total)

Description

The chart breaks out market share of smartphone operating systems (Android vs. iOS), based on measurements of web traffic. The results cover Q4 2019 by region: North America, South America, Europe, Asia-Pacific, Oceania and Africa.

Methodology

Data is from the February 2021 ScientiaMobile "Mobile Overview Report (MOVR)." The research is based on an analysis of 151 billion internet page requests tracked by ScientiaMobile during April 2014-December 2020. Page requests are recorded each time a user visits a webpage and a user agent is generated and tested by ScientiaMobile's WURFL device detection solution. Only mobile browser activity via smartphone, tablet, and feature phone is included in the analysis. ScientiaMobile is a provider of device detection solutions.