ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Aug 20, 2025

Marketers use genAI to customize video ads

Article |
 Aug 20, 2025

EHR giant Epic introduces new AI scribe capabilities for doctors

Article |
 Aug 20, 2025

Usage-based deals could reshape AI content monetization models

Article |
 Aug 20, 2025

Google bets Pixel’s future on AI with Gemini and Magic Cue

Article |
 Aug 20, 2025

OOH spurs hike in awareness

Article |
 Aug 19, 2025

From hidden costs to full control: Georgia-Pacific’s programmatic pivot

Article |
 Aug 19, 2025

Google’s language targeting changes could reshape bilingual strategies, reduce advertiser control

Article |
 Aug 19, 2025

Prominent pediatrician association provides COVID-19 vaccine recommendations that contradict HHS

Article |
 Aug 19, 2025

Another oral drug for weight loss delivers lower-than-expected results

Article |
 Aug 19, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Android web traffic beats out iOS in every region worldwide

Article by Sara Lebow  |  Mar 10, 2021
Download
Android web traffic beats out iOS in every region worldwide
Share
Topics
Smartphones
Mobile Internet
Middle East & Africa
North America
Latin America
Asia-Pacific
Australia
Europe

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Android web traffic made up the majority of all web traffic in every global region in Q4 2020. Africa led this trend, where the Android OS made up 90% of all web traffic, while Oceania led in the iOS category, but with just 48%.

Smartphone Web Traffic Share Worldwide, by Region and OS, Q4 2020 (% of total)
E-Mail ChartDownload

More like this:

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account