February 1, 2021

US Retail Ecommerce Holiday Season Sales, 2016-2021 (billions, % change, and % of total holiday season retail sales)


eMarketer benchmarks its retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2019.


Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, consumer buying trends, and macro-level economic conditions.