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January 26, 2021
Reasons Why US Adults Would Cancel* a Company, Dec 2020 (% of respondents)
Note
Cancel culture is defined as collective social media voices that can sway public opinion and mutual disapproval puts the entity on the outs. A misstep or wrong word from a person, a celebrity, or brand can put the entity in a social media maelstrom.Methodology
Data is from the January 2021 Porter Novelli "2021 Business of Cancel Culture Study." 1,004 US adults were surveyed online during December 4-6, 2020. Data was fielded online using Engine's online CARAVAN Omnibus survey and was weighted to US Census population estimates with a margin of error of +/-3.1 percentage points at a 95% confidence level. In addition, 13 months of Twitter conversation for each of the case studies was analyzed using social listening platform Talkwalker. Porter Novelli is a purpose communications consultancy.Chart Title
Reasons Why US Adults Would Cancel* a Company, Dec 2020 (% of respondents)Publication Date
January 26, 2021