January 6, 2021

US Holiday Season Click-to-Door Speed* for US Digital Purchases Made on Amazon vs. Other Retail Sites, Nov 2-Dec 21, 2019 & Nov 2-Dec 21, 2020 (days)

Methodology

Data is from Rakuten Intelligence as cited in a January 2021 company blog post. Rakuten Intelligence tracks aggregated and anonymized data from email receipts from a panel of over 5+ million online shoppers. The measurement reflects shopping behavior across multiple devices over time.