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January 1, 2021

Social Commerce Penetration in China and the US, 2017-2023 (% of total retail ecommerce sales)


Includes products or services ordered by buying directly on the social platform or by clicking links on the social network that leads to the retailer's product page with an immediate purchase option (Facebook Marketplace, WeChat Mini Programs, etc.). Includes transactions that were agreed on social ... platforms initially but payment took place elsewhere (e.g., C2C transactions on Facebook Marketplace). More


Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers and social network companies, consumer online buying trends, and macro-level economic conditions.

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