October 27, 2020

Social Network Users in Brazil, by Platform, 2020 (millions)

Methodology

The methodology for our worldwide social network user estimates is based upon the analysis of 25,300 metrics from 1,043 sources, including figures reported by social networks and research firms, along with demographic-specific and historical trends. We also consider various factors in social network adoption, such as local economic, political, and technological influences that affect consumption, communication, and social behaviors. Any duplicate, fake, or business accounts on social networks are not counted toward user estimates. Our methodology incorporates ongoing qualitative trends and changes in major company initiatives, partnerships, and innovations to deliver an estimate of how social network adoption is expected to develop. All of our estimates take into account the effects of the coronavirus pandemic and are updated on a biannual basis in order to continually incorporate the latest changes and developments in consumers’ digital media consumption and technology adoption.