October 31, 2020

UK Open Exchange Digital Display Ad Spending, 2017-2022 (billions of £, % change, and % of total programmatic digital display ad spending)

Note

Programmatic digital display ads are digital display ads transacted or fulfilled via automation, including everything from publisher-erected APIs to more standardized RTB technology.

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.